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Settings → Campaigns holds three settings that apply across your whole account, no matter how many campaigns you run. Two of them are your main protection against over-messaging a customer. Click Save Changes when you are done. If the fields are greyed out and there is no Save Changes button, your Liftify user can view this page but not change it.

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Touchpoints

“Customer touchpoints will be sent on the following days of the week” A checkbox for each day, Monday through Sunday. At least one day must stay ticked — Liftify refuses to save with the message “At least one touchpoint day must be selected”. These days are the starting point for new campaigns, not a hard ceiling on existing ones:
  • When a campaign is created, its Sending Days are copied from what is ticked here.
  • After that, the campaign has its own copy. Changing the days here does not change the days on a campaign that already exists — you change those on the campaign’s Settings step.
So think of this as “the days a new campaign should start out with.”

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Exclusion Time

“Customers will be excluded from campaigns if they have received one within this timeframe” Number of Days. This is the widest of the three waiting periods: for this many days after a customer received any campaign, they are held back from entering any campaign. Set it to 0 to switch this check off entirely.

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Campaign Type Exclusion Time

“Customers will be excluded from campaigns of the same type if they have received one within this timeframe” Number of Days. Narrower: it only holds a customer back from campaigns of the same type as one they recently received. A customer who just went through a review campaign can still enter a promotional one, as long as the wider Exclusion Time allows it. Set it to 0 to switch this check off.

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How the three waiting periods stack up

There is a third waiting period that is not on this page: Campaign Exclusion Time (days) on each campaign’s Settings step, described there as “Days before customer can re-enter this campaign.” When a customer is about to be pulled into a campaign, Liftify checks all three, in this order:
  1. This campaign — has this customer had this campaign within its Campaign Exclusion Time (days)?
  2. This campaign type — have they had a campaign of the same type within Campaign Type Exclusion Time?
  3. Any campaign — have they had any campaign within Exclusion Time?
If any one of the three says yes, the customer is not enrolled. They are not queued up for later — the campaign simply passes over them this time.
A window set to 0 is off, not “block everything”. Zero means that level does no checking at all.
Because the account-wide Exclusion Time is checked for every campaign, it is the setting to reach for when customers are getting too many messages overall. Lengthening one campaign’s own exclusion only affects that campaign.

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When the waiting periods apply — and when they don’t

They apply when a customer is pulled in automatically by an entry rule, and when you use the Enroll bulk action from the contacts list. That is why the bulk enroll confirmation warns: “Contacts already in a campaign or messaged recently may be skipped.” They do not apply when you enroll one contact by hand — the Enroll in Campaign button on a contact’s page, or the enroll checkbox in the Add contact window. Liftify treats that as an explicit decision and lets it through. That single enrollment can still be blocked for other reasons: the contact is already in that campaign, the campaign has Prevent Campaign Collision switched on and they are in another one, or they are unsubscribed.

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What lives here versus on a campaign