A review-request campaign sends a sequence of messages to your customers asking
them to leave a review. This page walks the whole path end to end and links to
the detail for each step.
Before you start
Two things need to be in place, or your campaign will build fine and send
nothing:
1. Start the campaign
Go to Campaigns and start a new one. You will be asked what kind of campaign
this is, and whether to begin from a template.
For a review request, the type you want asks for public feedback. The types
differ in more than name — they change which customers are eligible and how
unsubscribes are respected. See
Campaign types explained.
Templates give you a working sequence to edit rather than a blank page. There is
a trap worth knowing about before you pick one — see
Start from a template.
2. Work through the builder
The builder has five steps. You can move between them freely; the indicator at
the top shows which are complete.
Send yourself a test message before you launch. It is the fastest way to catch
a merge field that resolves to nothing or a link pointing at the wrong
location. The test control sits on each touchpoint.
3. Launch
Launching runs a readiness check first. If something is missing — no locations
assigned, no touchpoints, no entry rule — it tells you rather than starting a
campaign that cannot send.
There is no confirmation step. Once the readiness check passes, the campaign is
live and customers who match your entry rules start receiving messages.
Account-wide settings that affect every campaign
Some limits live at the account level rather than on the campaign, including how
long a customer is excluded after being contacted. They apply on top of whatever
this campaign says. See
Account campaign defaults. 
